Farm Market iD
Farm Market iD harvests the most reliable and richest data, providing the deepest agricultural marketing solutions.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Related Content
Farm Market iD operates as a specialized data technology firm focused on the United States agriculture market, providing granular intelligence to agribusinesses. Established in 1973, the company has a long history in agricultural data. A significant milestone in its journey was the acquisition by DTN, a prominent data and analytics company, on February 25, 2021. This event was positioned as a strategic move to enhance DTN's agricultural offerings by integrating Farm Market iD's extensive farm-level data. Steve Rao, who served as the company's CEO, played a key role in its development and the transition to DTN.
The firm's core business revolves around aggregating and analyzing vast amounts of data to help agribusinesses with their sales and marketing efforts. It serves a wide range of clients, including those in crop protection, seed, farm equipment, and financial services. The business model is centered on providing data-driven insights through a proprietary database, which helps clients to target their marketing and sales campaigns with precision. This is achieved by offering detailed information on farms, fields, and growers.
Farm Market iD's product suite is built upon a comprehensive database that compiles information from government records and other sources, covering over 2.4 million farm operations and 900 million acres of farmland. This database includes details on crop types, livestock, acreage, crop rotation history, and even on-farm grain storage capacity. The company delivers this data through several platforms and services. Products like FarmFocus and FieldVision allow users to segment markets and access location-based intelligence on the go. For instance, FieldVision uses a mobile device's GPS to provide details about surrounding farms and operators. Furthermore, the company launched an API to allow clients to integrate this rich data directly into their own applications in real-time, automating processes and improving user experience. The data helps agribusinesses identify high-value prospects, understand market share, and optimize their go-to-market strategies.
Keywords: agtech, agricultural data, data analytics, precision agriculture, agribusiness, marketing intelligence, geospatial data, farm data, crop data, lead generation