FanHub Media
FanHub Media specializes in building and operating digital fan engagement products.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Established in Australia in 2012, FanHub Media emerged from a group of entrepreneurs passionate about enhancing fan engagement in sports. The company was founded by Andrew Cronyn and Joel Beath. In May 2021, FanHub was acquired by Genius Sports (NYSE: GENI), a move designed to expand Genius Sports' direct-to-fan capabilities and accelerate the convergence of sports, betting, and media. The acquisition integrated FanHub's free-to-play (F2P) gaming solutions into Genius Sports' extensive network of sports leagues, federations, and media partners.
FanHub Media operates as a B2B provider of F2P games and fan engagement solutions. Its primary clients include major sports leagues, media companies, and betting operators. The company's business model revolves around creating digital assets that help these clients acquire user data, generate sponsorship revenue, and drive engagement. This is achieved by building and operating a wide array of products—over 100 annually—that serve to convert casual followers into dedicated fans. The firm partners with prominent names like the NFL, MLB, MLS, MotoGP, and DraftKings.
The company's product portfolio is centered on a suite of technology solutions encompassing games, betting, and social activation. Specific offerings include fantasy sports, trivia, bracket challenges, predictor games, and polling, which are tailored to create interactive second-screen experiences. These products are designed to be seamlessly integrated into a partner's digital ecosystem, providing a consistent user experience. A key function of these games is to lower the cost per acquisition for betting operators and activate sponsorships, leveraging Genius Sports' official data to deliver tailored marketing campaigns alongside live odds, statistics, and video highlights.
Keywords: fan engagement, free-to-play games, sports technology, digital sports media, B2B gaming solutions, sports data acquisition, sponsorship activation, fantasy sports, predictor games, bracket challenges, sports betting engagement, second screen experiences, fan interaction, sports marketing, digital fan products, Genius Sports, Andrew Cronyn, Joel Beath, sports polling, sports trivia