FanCompass
FanCompass - Convert Fan Engagement into Revenue.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | $510k | Early VC | |
| Total Funding | 000k | ||
FanCompass operates at the convergence of sports, technology, and fan data, providing a digital platform to drive revenue for the global sports industry. The company was founded in 2004 by CEO Jamie Pardi and Joseph Yi, though some sources cite a 2009 founding date. Pardi, who holds an MBA in Entrepreneurial Management and Finance, brought over fifteen years of experience in the sports and technology sectors to the venture.
The company's business model centers on a monthly fee for its services, offering what it describes as unlimited digital revenue potential for its clients. FanCompass serves a wide array of clients, including clubs and leagues in professional and collegiate sports such as the NBA, NFL, MLB, NCAA, and esports. Its core business involves providing sports organizations with a technology platform to collect fan data, generate sales leads, and create digital sponsorship opportunities to maximize revenue.
The flagship product is FC CORE, a cloud-based, white-label fan engagement engine that integrates into a client's existing technology stack. This platform enables sports properties to deploy a variety of digital activations like polls, trivia, and contests to engage fans. The primary benefit for clients is the capture of zero and first-party progressive data, which helps build detailed fan databases. This data, in turn, fuels lead generation for ticket and merchandise sales and creates measurable digital inventory for sponsorships. In March 2024, FanCompass launched a new division called CORE FOR BRANDS, which directly connects brands and agencies with its network of sports teams to develop and execute targeted digital fan activations.
Over its history, FanCompass has secured approximately $2.73 million in funding across six rounds, with investors including KB Partners and North Bay Angels. The company, which has also been known as GAGA Sports & Entertainment, has achieved several milestones, including being named an SBJ Power Player for Fan Experience Technology. The company has expanded its partnerships to include 14 leagues and has developed key technology integrations with platforms like HubSpot and KORE.
Keywords: fan engagement, sports technology, first-party data, digital sponsorship, sports marketing, lead generation, fan data platform, FC CORE, sports revenue, digital activation, CORE FOR BRANDS, fan analytics, sports business, ticketing data, sponsorship ROI, fan database, Jamie Pardi, sports leagues, professional sports, collegiate athletics