Fan League
Social sports betting app.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
| N/A | SEK14.0m | Seed | |
| Total Funding | 000k | ||
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Established in 2016, Fan League operates as a B2B software provider, delivering social gaming experiences to the entertainment sector with a focus on football. The company, with locations in Stockholm and Malta, has developed an online platform centered on prediction games for football matches.
The core of Fan League's service is an application that allows football enthusiasts to predict match outcomes, track live updates, and accumulate points based on the accuracy of their predictions. This system creates a competitive environment where users can see their rankings on public leaderboards. To foster a more personal experience, the app enables users to create private groups, inviting friends to compete on a separate leaderboard. The platform's scoring is designed to mirror football league points, awarding three points for a perfectly correct score prediction and one point for correctly predicting the match's winner without the exact score.
Fan League's business model is geared towards partnership and monetization. The company collaborates with media entities, sports leagues, and major sporting event organizers to engage and activate their existing fan bases. Revenue generation in the broader fantasy sports market, which Fan League operates within, typically involves direct monetization through pay-to-play models, subscriptions, and entry fees, as well as indirect revenue from in-game sponsorships. The company has secured funding through several rounds, including a seed round in August 2017 for $2.5 million and an equity crowdfunding campaign in September 2018 for $471K, with backing from investors like REEDA Management and Zenith Group. Keywords: social gaming, football prediction, fan engagement, sports entertainment, B2B software, fantasy sports, mobile gaming, sports app, prediction markets, football community, sports technology, digital sports media, fan activation, sports gamification, competitive gaming, social sports platform, online betting, interactive sports, football analytics, user engagement