Famyo

Famyo is a Bengaluru-based direct-to-consumer (D2C) kids' lifestyle brand founded in 2023 by Karishma Seetharaman and Ritvik Raj. The company operates in the children's home furnishings and apparel market, positioning itself as a character-led brand that transforms everyday essentials into collectible items. Famyo's business model is comparable to a toy or fashion label, where collectibility and character storytelling are key drivers for repeat purchases.

Co-founder Karishma Seetharaman, a graduate of NIT Trichy, brings extensive experience in supply chains, retail dynamics, and product-market fit from scaling a traditional family retail business. Ritvik Raj, the CEO and co-founder, has a background in growth and performance marketing, having previously founded Sequent Studios. Their combined expertise underpins the company's strategy. The company targets parents seeking products that are both engaging for children and meet quality and safety standards.

The product portfolio includes items such as glow-in-the-dark blankets, poncho towels, and character-themed school gear and accessories. Famyo's unique selling proposition lies in its focus on proprietary intellectual property (IP), original character design, and storytelling, aiming to create strong emotional resonance with both children and parents. The company manages the entire process from character creation to seasonal product drops. It sells products through its own website, Amazon, and is expanding into quick-commerce platforms.

Financially, Famyo has demonstrated significant early-stage growth. As of August 2025, the company reported an annual recurring revenue (ARR) of over ₹12 crore, with a 40% quarter-over-quarter growth rate. In August 2025, Famyo secured ₹4 crore (approximately $458K) in a seed funding round led by IAN Angel Fund. Other investors include Goodwater Capital, 100X.VC, The Chennai Angels, and several individual investors. The capital is allocated towards developing new IP, strengthening marketing efforts, and expanding the team across growth, product design, and supply chain management. The company aims to scale its brand fourfold over the next one to two years.

Keywords: kids lifestyle brand, character-led products, children's home furnishings, D2C kids apparel, collectible kids products, glow-in-the-dark blankets, poncho towels, children's accessories, Bengaluru startup, Karishma Seetharaman, Ritvik Raj, IAN Angel Fund, Goodwater Capital, 100X.VC, kids D2C India, character IP, children's product design, school gear, kids collectibles, design-first products