Famosos

Famosos.com operates as a prominent celebrity and influencer marketing platform with a strategic focus on the Latin American and U.S. Hispanic markets. The company was founded in 2019 by the Venezuelan-born, Miami-based CEO Andrés Cohen and his Colombian co-founder Heinz Sohm. The inspiration for the platform came from Cohen's own experience receiving a personalized video from a professional baseball player, which led him to identify a significant market opportunity within the 700 million people aligned with Latino culture. Cohen, a Babson MBA graduate, brought his business strategy and digital marketing experience to the venture.

Initially launched as a platform for users to purchase personalized video shout-outs from celebrities, Famosos.com found early traction, particularly during the 2020 pandemic, which accelerated the adoption of digital interactions. This model is similar to that of Cameo, allowing fans to connect with a roster of over 1,600 celebrities from music, television, sports, and film. The company generates revenue by taking a commission from the fee set by the celebrity for each personalized video. In June 2021, the company secured a significant $4.5 million in a seed funding round led by Flybridge Capital, with participation from firms like Pareto Holdings and Village Global, to fuel its expansion into Brazil and grow its team.

Famosos.com has since evolved its business model to become a comprehensive influencer marketing agency. It now provides end-to-end campaign management for global brands aiming to engage with the Hispanic demographic. The service portfolio includes content creation with influencers, management and publication of content on celebrity social media accounts, and paid ad promotion across platforms like Facebook and TikTok. The company utilizes a profiling software to analyze influencer data and provides detailed reports to clients, measuring campaign reach, costs, and overall impact. This strategic shift positions Famosos.com as a key partner for brands, offering data-driven solutions to achieve high engagement and viral potential within the Latin American and U.S. Hispanic communities.

Keywords: influencer marketing, celebrity engagement, Latin America market, Hispanic marketing, personalized videos, brand partnerships, content creation, social media campaigns, digital marketing agency, celebrity shout-outs, creator economy, fan engagement, data-driven marketing, entertainment technology, U.S. Latinos, Andrés Cohen, Heinz Sohm, Flybridge Capital, Pareto Holdings, Village Global