FamilyWell Health
Integrated perinatal mental healthcare for obstetric practices.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
* | $4.3m | Seed | |
| Total Funding | 000k | ||
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FamilyWell Health is a tech-enabled behavioral health company addressing the maternal mental health crisis in the U.S. Founded in 2022 by Dr. Jessica Gaulton, a neonatologist at Harvard, the company was born from her professional observations and personal experience with postpartum depression. Dr. Gaulton’s background as a board-certified neonatologist and pediatrician, with a Master of Public Health from Harvard and a medical degree from Johns Hopkins, informed the company's clinical approach. Initially named 'Mommi', the Boston-based startup rebranded to FamilyWell Health to better reflect its mission.
The company operates on a collaborative care model, integrating its behavioral health services directly into the workflows of obstetric and gynecological (OB/GYN) practices. This model equips practices with a dedicated team for tech-enabled coaching, therapy, and psychiatric management for pregnant and postpartum patients. The service portfolio includes in-person and virtual care, individual counseling, group therapy, medication management, and an on-demand text support line with live peer coaches. This integrated approach significantly reduces wait times, allowing patients to access insurance-covered care in less than a week, a stark contrast to the typical 6-12 month wait.
FamilyWell Health’s business model generates revenue primarily through insurance reimbursements from commercial and Medicaid plans. The company partners with OB/GYN providers, enabling them to bill for the integrated behavioral services using established Collaborative Care Model (CoCM) codes, which creates an additional revenue stream for the practices. FamilyWell charges a flat fee for members enrolled in the program and provides billing support to its partner clinics. In February 2024, the company secured $4.3 million in a seed funding round led by .406 Ventures, with participation from GreyMatter Capital and Mother Ventures, to support its national expansion plans.
Keywords: perinatal mental health, maternal mental health, collaborative care model, OB/GYN services, postpartum depression support, behavioral health integration, femtech, digital health, Jessica Gaulton, virtual therapy, psychiatric management, health coaching, telemental health, women's health, value-based care, insurance reimbursement, medical billing support, venture capital, .406 Ventures, healthcare startup, integrated care