FameUp
Connecting brands with local influencers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
€2.5m | Angel | ||
| Total Funding | 000k | ||
| EUR | 2024 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| % profit margin | (243 %) |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Company filings or news article
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FameUp operates as a mobile-first, all-in-one marketing platform designed to connect brands with micro and nano-influencers. Founded in 2016 by Ionut Patrascoiu, the company is headquartered in Iasi, Romania. The idea for the startup reportedly emerged from discussions between Patrascoiu and his mentor, Daniel Dines, the founder of UiPath, who later became an investor.
The platform serves a dual-sided market. For businesses, particularly small and medium-sized enterprises with limited marketing budgets, FameUp provides access to a large pool of local influencers. It automates the entire campaign workflow, from influencer discovery and recruitment to content approval, contracting, invoicing, and payment processing. This streamlined process allows brands to manage hundreds of influencers simultaneously through a single dashboard, significantly reducing the time and complexity typically associated with influencer marketing. For influencers, specifically those with 500 to 10,000 followers on platforms like Instagram and TikTok, FameUp offers a way to monetize their social media presence by collaborating with local and national brands. They can receive compensation in the form of cash or products and services.
The business model is rooted in the gig economy, creating a marketplace that democratizes influencer marketing. Brands can set a campaign budget and find influencers to promote their products or services for relatively small fees. The platform ensures all collaborations are legally and fiscally covered, providing a single contract and invoice for multiple influencers. In August 2021, FameUp secured a significant seed round of €2.5 million ($2.95M) from investors including Early Game Ventures and notable angel investors like Daniel Dines. This funding was earmarked for international expansion, with a primary focus on entering the U.S. market, and for integrating additional social media platforms beyond Instagram, such as TikTok and Facebook. The company aims to pursue a Series A funding round in 2025 to fuel further growth.
Keywords: micro-influencer marketing, influencer marketplace, brand collaboration, social media promotion, automated marketing, content creator economy, digital advertising, campaign management, nano-influencers, mobile marketing