Fair Square Lab

Fair Square Lab (Fair²Lab) is a Web3 technology firm operating out of Seoul, Republic of Korea, with a strategic focus on digital asset management and bridging the gap between traditional finance (TradFi) and the emerging digital asset space. Founded in 2018 by CEO Joonhong (Jake) Kim, the company has positioned itself as a key player in building out blockchain-based financial infrastructure. The firm is led by a management team that includes CEO Jake Kim and CTO Iryoung Jeong. Since its inception, Fair Square Lab has concentrated on in-house development of core blockchain technologies. Its portfolio of developed technologies includes a Security Token main-net, multi-signature and MPC wallets, decentralized finance (DeFi) protocols, and decentralized exchanges (DEX).

The company's business model encompasses several verticals within the Web3 ecosystem. A primary activity is the incubation and launch of Web3 services, applying blockchain concepts to sectors like business and media. Fair Square Lab also engages directly in the cryptocurrency market through mining, staking, trading, and venture capital investments in various crypto projects. A significant milestone was achieved in September 2022, when the company secured $7 million in a Series A funding round with participation from investors such as Hanmi Global and KICA. This reflects the company's strategy of working with established financial and technology partners. Further validating its technical capabilities, Fair Square Lab entered into a strategic memorandum of understanding in February 2025 with Japanese digital finance platform Progmat and Korea Digital Asset Custody (KDAC). This partnership aims to conduct a proof-of-concept for "Project Pax," a cross-border remittance platform utilizing stablecoins. Fair Square Lab is recognized for its role in developing South Korea's first security token mainnet and related technologies.

Fair Square Lab's services are targeted towards advancing the adoption of the ownership economy through blockchain. The firm develops user-friendly financial solutions and token securities applications, often in collaboration with domestic financial institutions. Its B2B offerings include optimized wallet services for the finance, distribution, and content domains, as well as on-chain data analysis and tracking services. The company's vision is to contribute to a new global financial infrastructure, viewing blockchain as a technology that will eventually manage all traditional assets more efficiently. This positions them to serve institutional clients, financial partners, and businesses looking to integrate Web3 technologies into their operations. Keywords: Web3 technology, digital asset management, blockchain infrastructure, security token, decentralized finance, DeFi, crypto VC, Web3 service incubation, MPC wallets, stablecoin remittance, Korea Digital Asset Custody, Progmat, Joonhong Kim, blockchain development, token securities, on-chain data analysis, B2B wallet services, ownership economy, traditional finance bridge, crypto staking