Fairr.de

Fairr.de operated as a digital-first platform focused on the German retirement savings market. Founded in 2013 by Jens Jennissen and his co-founders in Berlin, the company aimed to modernize and simplify complex German pension products for a retail audience. The firm's strategy centered on providing transparent, low-cost, and flexible retirement solutions, contrasting with the often opaque and costly products offered through traditional brokers.

The company's core offering revolved around digitizing and providing access to state-subsidized pension schemes such as 'Riester' and 'Rürup', as well as company pension plans. Fairr.de developed a unique, cost-efficient, and fully transparent version of the Riester product by reverse-engineering the government's formula. Its product suite was built on an ETF-based investment approach, enabling customers to manage their retirement savings digitally. A key feature was the 'pension cockpit', a dashboard that gave users a comprehensive overview of their various retirement savings accounts in one place.

The business model was designed to address the significant German pension market, a sector valued at €12 trillion. By targeting a clear market need for accessible and understandable retirement products, Fairr.de established itself as a notable player in the German fintech landscape. After several funding rounds involving investors like IBB Ventures and ProSiebenSat 1 Accelerator, the company's growth and specialized expertise attracted significant market attention.

In a strategic move to enter the European pensions market, the savings and investment marketplace Raisin acquired Fairr.de in August 2019 for an undisclosed sum reported to be in the double-digit millions. Following the acquisition, Fairr.de began operating under the name "Fairr by Raisin," and its three founders assumed leadership roles within Raisin's newly created division for investments and pension products. This event marked a significant milestone, integrating Fairr's specialized pension products into Raisin's broader financial marketplace. Keywords: Fairr.de, Raisin Pension, Jens Jennissen, German fintech, retirement savings, pension platform, Riester pension, Rürup pension, pension cockpit, ETF investment, digital pension, Berlin startup, fintech acquisition, retirement planning, private pensions, company pensions, pension technology, savings marketplace, asset management, wealth management