Fairmoove
Online travel agency for curated sustainable, ethical tourism.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | €5.5m | Seed | |
| Total Funding | 000k | ||
FairMoove is an online travel agency dedicated to responsible tourism, focusing on ecological, ethical, and immersive travel experiences. Founded in 2021 by Jean-Pierre Nadir, a serial entrepreneur who previously founded the travel comparison site Easyvoyage.com, FairMoove was launched in response to a growing consumer desire for more sustainable travel options. Nadir, alongside co-founders Corinne Louison and Arthur Courtinat, created the platform to reconcile the pleasure of travel with ecological awareness.
The company operates as both a B2C and B2B platform. For consumers, it offers a curated selection of hotels, tours, and travel packages that are vetted against strict criteria for their environmental and social impact. This includes a proprietary "FairScore" rating system that evaluates destinations and accommodations on metrics like carbon footprint, water consumption, and social impact. The business model involves selling these curated travel experiences directly to travelers. For the B2B market, FairMoove provides solutions for corporate and group travel and has expanded its services to help tourism professionals in their own ecological transition. This was bolstered by strategic acquisitions, including Betterfly Tourism, which supports hotels in their green transition, and Double Sens, a tour operator specializing in fair and immersive travel.
FairMoove's business strategy also incorporates a strong community element. The company launched a crowdfunding campaign to allow customers to become shareholders, fostering a community of ambassadors who are actively involved in the company's development, such as by suggesting new eco-responsible accommodations. The company has secured significant funding to support its growth, including a €5.5 million round in 2023 from investors like Entrepreneur Invest, BPI France, and Voyageurs du Monde.
Keywords: responsible tourism, sustainable travel, ethical tourism, online travel agency, eco-friendly hotels, immersive travel, Jean-Pierre Nadir, FairScore, green travel, B2B travel solutions, community-based tourism, sustainable accommodation, travel impact, corporate travel, group travel, ecological transition, travel booking, tourism consulting, CSR in tourism, low-carbon travel