Factor

Factor is a meal delivery service that provides fresh, fully-prepared meals designed by dietitians and chefs. The company focuses on health and wellness, offering a rotating weekly menu that caters to various dietary needs including Keto, Calorie Smart, Vegan & Veggie, and Protein Plus. Customers can choose from over 35 meal options each week, in addition to a selection of add-ons like smoothies, juices, snacks, and desserts. The service is subscription-based, delivering meals directly to consumers' doors. These meals are ready to heat and eat in approximately two minutes, offering a convenient solution for individuals seeking nutritious meal options without the effort of cooking.

The company was founded in 2013 by Mike Apostal and Nick Wernimont. Before Factor, Apostal had experience in the finance and investment sector, while Wernimont had a background as a former MMA fighter who recognized the challenge of maintaining a healthy diet while training. This personal experience fueled the creation of a service to make healthy eating simple and accessible. In December 2020, the meal-kit giant HelloFresh acquired Factor for up to $277 million, with $177 million paid upon closing and up to $100 million in performance-based earnouts. This acquisition positioned Factor as a key player in the ready-to-eat meal delivery market, complementing HelloFresh's core business of meal kits.

Factor's business model is centered on a flexible subscription service where customers can select their meals, skip weeks, or cancel their subscription as needed. The company serves individuals across the contiguous U.S. looking for convenient, healthy meal solutions that align with specific dietary goals. The meals are prepared in kitchens with USDA-inspected facilities, using ingredients free of gluten, refined sugars, and GMOs. Keywords: ready-to-eat meals, meal delivery, subscription service, healthy eating, prepared meals, dietitian-designed, keto meals, calorie smart, convenient food, food delivery