
Factmata
Helping organisations understand online content.
Date | Investors | Amount | Round |
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- | investor investor investor investor investor investor investor investor investor | €0.0 | round |
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N/A | €0.0 | round | |
investor | €0.0 | round | |
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investor | €0.0 | round | |
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N/A | €0.0 | round | |
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* | N/A | Acquisition | |
Total Funding | 000k |















EUR | 2021 |
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Revenues | 0000 |
EBITDA | 0000 |
Profit | 0000 |
EV | 0000 |
EV / revenue | 00.0x |
EV / EBITDA | 00.0x |
R&D budget | 0000 |
Source: Company filings or news article
Related Content
Factmata was a London-based company founded in 2017 with a mission to combat online misinformation through artificial intelligence. The company was established by Dhruv Ghulati, a former financial analyst turned AI researcher, along with Natural Language Processing (NLP) experts Professor Sebastian Riedel and Professor Andreas Vlachos. Robert Stojnic, an early developer for Wikipedia, also joined the founding team. Ghulati's journey began after his time as a financial analyst and a stint at a Silicon Valley startup, which sparked his interest in using technology to address the growing problem of fake news. Vlachos and Riedel brought deep academic experience in automated fact-checking from their work at the University of Cambridge, The University of Sheffield, and University College London (UCL).
The firm developed an AI-driven platform designed to analyze online content for signals of bias, misinformation, and harmful narratives. Its core technology utilized NLP and machine learning algorithms to score content across various dimensions, including hate speech, political bias, and clickbait, rather than simply labeling content as true or false. Factmata's engine could identify and cluster emerging narratives from sources like news articles, blogs, and social media posts, offering an early warning system for potential reputational threats. The AI models were trained on data annotated by a network of journalists and domain experts to enhance accuracy and reduce bias. The company served a diverse client base, including brands, public relations agencies, governments, and programmatic advertising companies. Its business model focused on providing a subscription-based 'Narrative Monitoring' product that allowed clients to track harmful narratives and protect their brands. For the advertising sector, Factmata offered tools to prevent ad placements on unsafe or harmful websites, a market where brands were inadvertently spending significant amounts.
Factmata's journey included several key milestones, such as receiving early funding from Google's Digital News Initiative and securing a $1 million seed round in 2017 from notable investors like Mark Cuban, Biz Stone (co-founder of Twitter), and Craig Newmark (founder of Craigslist). Over its lifetime, the company raised approximately $4.5 million in funding. It also launched consumer-facing tools like the 'Trusted News' browser extension to provide real-time credibility scores. However, the company faced significant challenges in scaling its revenue model, as the market's willingness to pay for fact-checking services was limited. In November 2022, facing financial pressures, Factmata was acquired by Cision, a global media intelligence and public relations company. The acquisition integrated Factmata's technology and AI team into Cision's broader suite of media monitoring and brand safety tools, marking the end of its operations as an independent startup but ensuring the continuation of its technological legacy.
Keywords: narrative monitoring, content moderation, misinformation detection, brand safety, natural language processing, AI fact-checking, media intelligence, reputation management, online harm, disinformation analysis, content scoring, fake news detection, harmful content, PR technology, social media analytics, narrative intelligence, content verification, AI ethics, text analytics, crisis management, digital media monitoring