Facta

Facta, Inc. is a financial technology firm founded in 2019 and co-headquartered in San Francisco, CA, and Salt Lake City, UT. The company provides a hybrid of software and specialized services to assist growing Software-as-a-Service (SaaS) companies in scaling their financial operations. The business was established by CEO David Ingraham, a former private equity investor with nearly two decades of experience. His background in handling companies with a combined value of over $1.5 billion revealed a critical gap in the market: many SaaS businesses struggled with inefficient and inaccurate financial metric reporting.

Facta's business model is centered on a combination of a subscription-based software platform and professional financial services. Its target clients range from early-stage to growth-stage SaaS companies, typically from Series A to Series C, as well as private equity and venture capital firms seeking to standardize reporting across their portfolios. Revenue is generated through subscriptions to its software and fees for its accounting and financial advisory services. In January 2023, Facta announced it had secured $4 million in seed capital from investors including Inner Loop Capital and Point Field Partners to enhance its software and expand its services.

The company's core offering is a dual-pronged solution. The first component, 'Facta Insights', is a SaaS metrics software that acts as a centralized data warehouse. It unifies disparate data sources, such as sales contracts and accounting software, to create a single source of truth for financial analysis. The platform offers features like a customizable SaaS metric builder, customer segmentation, cohort analysis, and the ability to handle complex revenue models including recurring, usage-based, and one-time streams. The second component, 'Facta Pro SaaS Accounting Services', provides outsourced bookkeeping, support for fundraising due diligence, and strategic financial guidance, allowing finance leaders to shift from operational tasks to strategic decision-making.

Facta's key value proposition is bridging the reporting gap between SaaS companies and their investors by delivering clear, accurate, and standardized financial metrics. The software provides real-time access to key performance indicators like ARR, MRR, gross margin, and customer acquisition costs, which can be shared through customizable dashboards. This helps companies maintain financial clarity for internal decision-making and handle investor relations with confidence, having supported clients in raising over $2 billion in capital. The service aims to transform finance departments from cost centers into growth engines by providing the tools and expert support needed for strategic financial management. Keywords: SaaS finance, financial operations, SaaS metrics, subscription revenue, financial reporting, accounting services, venture capital reporting, private equity data, financial planning and analysis, FP&A software, bookkeeping services, revenue recognition, fundraising diligence, investor relations, financial data warehouse, cohort analysis, ARR reporting, MRR tracking, finance automation, FinTech