Facet

Facet operates as a collaborative data analytics platform, providing businesses with tools for real-time business analytics. Founded in 2019 and headquartered in New York City, the company positions itself as a remote-first organization. A significant milestone in its history includes the June 2021 announcement of an $8 million seed funding round led by Harrison Metal, with participation from Bedrock and Breakpoint Capital. This followed an earlier seed round of $2.25 million in June 2019.

The company is steered by CEO Kevin Weatherman, whose prior experience includes scaling MoPub, a mobile ad exchange, to over $250 million in revenue before its acquisition by Twitter. This background in the ad tech space is relevant as Facet's core technology was initially a data visualization product created by ad data company Metamarkets, which Facet acquired and rebuilt. This foundation makes the platform particularly adept at handling the billions of daily transactions common in the ad tech industry.

Facet's business model is centered on a subscription service, where clients pay a platform fee and a per-user annual license. The platform is designed to break down internal data silos by enabling both technical and non-technical users to perform root-cause analysis and explore key business metrics without needing to write SQL or code. It functions by sitting on top of a client's existing cloud data warehouse (CDW), such as BigQuery or Snowflake, which prevents data duplication and associated storage costs. Instead of static dashboards, the service offers dynamic, shared workspaces where teams across departments like sales, marketing, and product can review the same real-time data.

The platform serves companies with large amounts of transactional, time-series data. While its origins give it a strong footing in the ad tech market, Facet also targets clients in fintech, martech, and other software-led companies. By providing a cloud-agnostic, front-end analytics solution, Facet enables businesses to unify their data from multiple sources into a single, interactive view for collaborative exploration and analysis.

Keywords: data analytics platform, business intelligence, no-code analytics, SQL-free data exploration, collaborative analytics, real-time data, data visualization, cloud data warehouse integration, root-cause analysis, business metrics, ad tech analytics, fintech data, martech solutions, SaaS analytics, shared data workspaces, interactive dashboards, Kevin Weatherman, Metamarkets technology, Harrison Metal, BigQuery integration, Snowflake integration, data silo reduction, enterprise data analysis