Fabrik

Fabrik.space, legally known as Augtual Reality Labs Private Limited, is a Bengaluru-based company founded in 2017 by Puneet Badrinath and James Selvam. The venture was inspired by the evolving landscape of emerging technologies like AR, VR, and spatial computing, with a vision to narrow the divide between humans and machines. The company operates a cloud-based software platform that enables businesses and individuals to create and deploy digital twins and other 3D, AR, and VR applications.

The platform is designed for accessibility, running on standard browsers and thin compute devices, which circumvents the need for expensive, specialized hardware. It features a no-code, drag-and-drop studio, allowing users without programming expertise to build immersive and interactive experiences. This approach is intended to democratize the creation of spatial applications, which have traditionally been complex and costly to develop. Fabrik's technology can integrate data from various sources, including CAD, BIM, GIS, and IoT sensors, to create comprehensive virtual replicas of physical assets and systems.

The company's business model targets a wide range of sectors, including critical and commercial enterprises such as manufacturing, healthcare, urban infrastructure, aerospace, and retail. Clients like Yokogawa, Siemens, Airbus, and the Indian Navy have utilized the platform for use cases including operational efficiency improvements in oil refineries, aerospace maintenance, repair, and operations (MRO), and smart city missions. For instance, a collaboration with Yokogawa to create 3D digital twins for oil refineries resulted in a 15-20% increase in facility management operational efficiency. Revenue is generated by providing this one-stop solution for multiple use cases, eliminating the need for clients to depend on various hardware vendors and collaborative tools.

Fabrik.space has progressed through several milestones, starting with VR training in 2018, securing its first intelligent AR order in 2019, and launching its no-code studio in 2020. A seed funding round on April 20, 2021, raised $260K from investors including Modulor Capital and LetsVenture. The company has gained recognition through incubation at nasscom Center of Excellence and participation in CES 2023 with LG Nova.

Keywords: digital twin, spatial computing, augmented reality, virtual reality, no-code platform, 3D visualization, asset management, industrial metaverse, IoT integration, operational efficiency, root cause analysis, MRO aerospace, smart city technology, browser-based 3D, CAD BIM integration, simulation software, enterprise software, remote collaboration, facility management, predictive maintenance