Fabogo (formerly known as Mazkara)
Fabogo is your one stop beauty and wellness stop connecting you to the best salons, spas in your city.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
$2.3m | Early VC | ||
| Total Funding | 000k | ||
Fabogo, initially launched as Mazkara in March 2015, operates as an online discovery platform within the beauty and wellness sector. The company was co-founded by Prasanjeet Roy, a serial entrepreneur with a background in sales and commerce, and Mohammad Ali Akmal, a software engineer with extensive experience. Their paths crossed in Dubai through a mutual acquaintance, leading to the creation of the venture.
The platform serves as an aggregator for salons, spas, and wellness centers, initially launching in Dubai before expanding to the Indian market. In 2016, a rebranding effort transformed Mazkara into Fabogo to better appeal to its growing user base. The company established offices in Dubai, Mumbai, and Pune. Fabogo's core business revolves around providing a hyperlocal discovery service for consumers. Users can find beauty and wellness venues, read reviews, view rate cards, book appointments, and process payments directly through the platform's mobile applications for Android and iOS or its website. For business clients, Fabogo offers a dashboard to manage their listings, respond to customer reviews, handle bookings, and view page analytics, creating a comprehensive engagement tool.
Revenue is generated from its operations in the UAE and India. The company's strategy for building its extensive database involved a "feet-on-street" model, where teams collected information directly from venues. This approach allowed them to create a rich and detailed repository for the industry. Fabogo has secured a total of $3.75 million in funding over three rounds. This includes a significant venture round of $2.25 million in July 2017 from Dunamis Ventures, which was allocated to enhance technology, expand the user base, and support geographical expansion. Keywords: Fabogo, Mazkara, beauty and wellness platform, salon discovery, spa booking, Prasanjeet Roy, Mohammad Ali Akmal, online appointments, beauty services aggregator, wellness centers India, salon booking Dubai, beauty tech, hyperlocal services, consumer wellness, salon management software, beauty marketplace, Dunamis Ventures, online engagement platform, feet-on-street model