FabFitFun is a subscription-based e-commerce company that delivers curated boxes of full-sized, premium products to its members four times a year. The company primarily serves consumers interested in beauty, fitness, wellness, and lifestyle products. Operating in the subscription box market, FabFitFun targets individuals who enjoy discovering new, high-quality products and value the convenience of having them delivered directly to their doorstep.

The business model is straightforward: customers subscribe to receive a seasonal box for $49.99, which includes 8-10 full-sized products with a total value exceeding $200. Members have the option to customize some of the items in their box, adding a personalized touch to their experience. Additionally, FabFitFun offers an annual plan that provides more customization options.

FabFitFun generates revenue through its subscription fees. Each season, members pay $49.99 for their box, which ensures a steady stream of income throughout the year. The company also benefits from partnerships with various brands, which supply the products included in the boxes. These partnerships often involve promotional deals, allowing FabFitFun to include high-value items at a lower cost.

Moreover, FabFitFun has expanded its offerings with FabFitFunTV, an online platform where members can access exclusive workout videos and other content. This added value helps retain subscribers and attract new ones by enhancing the overall membership experience.

In summary, FabFitFun operates in the subscription box market, providing a curated selection of premium products in beauty, fitness, wellness, and lifestyle categories. The company makes money through subscription fees and brand partnerships, offering a personalized and convenient shopping experience for its members.

Keywords: subscription box, beauty products, fitness, wellness, lifestyle, premium items, customization, e-commerce, membership, curated products.