Fácil Consulta

Fácil Consulta operates as a digital health marketplace in Brazil, connecting patients with healthcare professionals for medical appointments. The company was conceived in 2015 as a university thesis project by co-founders Ramiro Martins and Patrick Goulart at the Catholic University of Pelotas (UCPel). The business idea originated from Goulart's personal struggle with scheduling frequent medical appointments for his grandfather.

The venture gained momentum in 2016 after being accepted into UCPel's incubator program, where the founders began by visiting over 200 medical clinics to understand the core challenges faced by practitioners. This initial research revealed inefficiencies in the private healthcare market, with patients facing high costs and doctors receiving unsatisfactory compensation from health insurance plans. Fácil Consulta was developed to address this gap, creating a platform where doctors can increase their earnings and patients can access more affordable care.

The business primarily targets the estimated 90 million Brazilians who lack private health insurance but prefer not to rely on the public healthcare system (SUS). Its revenue model is based on facilitating these connections through its platform. The service allows users to search for doctors by specialty and location, view their consultation fees, payment options, and patient reviews, and then book appointments directly online for either in-person or telehealth consultations. The platform has successfully scheduled over 120,000 appointments and has registered more than 1,000 healthcare professionals across 45 specialties.

Financially, the company has demonstrated significant growth, reporting a revenue of nearly R$ 2 million in 2024, which represents a 100% increase from the previous year. Fácil Consulta has set a goal to reach R$ 10 million in revenue by 2026. The startup has also attracted external funding, securing R$ 500,000 in an investment round from other entrepreneurs to enhance its product and expand its operations into new cities. Keywords: healthtech, digital health marketplace, online appointment scheduling, telehealth Brazil, healthcare access, medical consultations, doctor booking platform, private healthcare solutions, Ramiro Martins, Patrick Goulart, UCPel, healthcare affordability, Brazilian healthcare market, physician platform, patient services, health services booking, medical appointment app