EyeWonder
closedInteractive digital advertising technology and services for clients in the us.
| Date | Investors | Amount | Round |
|---|---|---|---|
$2.5m | Series A | ||
| Total Funding | 000k | ||
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EyeWonder, founded in 1999 by co-founder John Vincent, established itself as an early player in the digital advertising space, specializing in rich media and online video advertising. The company provided a suite of products and services for advertisers and agencies to create, deploy, and measure interactive digital ad campaigns. Its offerings included various advertising formats such as in-page, transitional, and in-game video and rich media ads. One of its notable technologies was the EyeWonder Predictive Behavioral Targeting, which served over 3.5 billion targeted impressions in a single quarter.
The firm's business model revolved around enabling advertisers, interactive agencies, and content publishers to develop, track, and optimize their online campaigns. EyeWonder served a client base that included Fortune 1000 companies and marketers across the globe. In 2010, the company launched AdVolve, a tool designed for intelligent creative optimization, and EyeOne, a cloud-based interactive ad platform. These tools allowed for dynamic analysis and optimization of creative elements within a display ad.
EyeWonder's journey includes a significant acquisition history. In 2010, Limelight Networks acquired EyeWonder for approximately $110 million, a deal consisting of cash and stock. This merger was intended to combine Limelight's content delivery and management services with EyeWonder's ad monetization offerings. Subsequently, in 2011, the EyeWonder unit was sold by Limelight Networks to DG FastChannel for $66 million in cash. This acquisition was part of DG's strategy to strengthen its position in online advertising by integrating EyeWonder with its existing assets like Unicast and MediaMind.
Keywords: digital advertising, rich media advertising, online video advertising, ad tech, interactive advertising, John Vincent, ad formats, campaign optimization, ad tracking, behavioral targeting, Limelight Networks acquisition, DG FastChannel, ad platform, creative optimization, media services, digital media, ad monetization, in-game advertising, video ads, rich media ads