Exverus Media

Exverus Media is a data-driven media agency founded in 2015 by Bill Durrant, Talia Wolf, and William T. Durrant. The agency specializes in creating media and analytics strategies for a diverse client base that includes challenger brands and companies in sectors such as consumer packaged goods (CPG), retail, and technology. Their clients have included names like MasterClass, Premier Nutrition, and The Farmer's Dog.

The company's approach integrates data analytics and creative media planning to build campaigns across various channels, including digital, social, and traditional media. They focus on using data science to understand consumer behavior and optimize media spend for growth. Exverus Media positions itself as a partner for brands aiming to disrupt their respective markets. The agency has received recognition as an Ad Age Best Place to Work for multiple years.

The founders brought diverse experiences to the company. Bill Durrant had a background working with major brands at agencies like Carat. This experience informed the agency's mission to offer sophisticated, data-centric media services, typically reserved for large corporations, to emerging and challenger brands.

Keywords: media agency, data analytics, challenger brands, media planning, advertising, CPG, performance marketing, brand growth, consumer insights, digital media