Extra
Extra - Perfectly placed products, in real life.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
$900k | Seed | ||
| Total Funding | 000k | ||
Extra operates as a business-to-business marketplace, founded in 2018, that facilitates connections between brands and hospitality venues. The company's platform is designed for marketing, wholesale, and retail opportunities by placing products in strategically selected locations such as boutique hotels, short-term rentals, wellness centers, and co-working spaces.
The core of the business is to enable these hospitality clients to discover and procure products for various uses, including mini-bars, retail spaces, amenities, or furnishings. Extra's approach is described as data-driven and customer-centric, aiming to connect brands and customers in a meaningful way where guests are likely to notice the products. The company generates revenue and is backed by venture capital, having completed a seed funding round.
The founder and CEO of Extra is Gen Liston. The company's primary industry is classified as Media and Information Services (B2B), with overlaps into AdTech, SaaS, and Marketing Tech. Extra has received investments from firms including Crush Ventures and LayJax Ventures. Keywords: B2B marketplace, hospitality procurement, brand partnerships, in-venue marketing, hotel amenities, short-term rental suppliers, co-working space products, wholesale purchasing, retail opportunities, guest experience, AdTech, Marketing Tech, SaaS, Gen Liston, product placement, hospitality services, brand discovery, boutique hotel suppliers, amenity sourcing