EXPO
Consumer-oriented video platform that features video product reviews submitted by community members.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
N/A | Series B | ||
| Total Funding | 000k | ||
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Gen.video, which evolved from its predecessor ExpoTV, operates as a comprehensive influencer marketing and video commerce platform. The company was founded in 2004 by Bill Hildebolt and Jessica Thorpe and has since shifted from its initial focus on video-based ratings and reviews to a full-service agency model. Hildebolt, with a background in finance and venture capital, and Thorpe, who serves as CEO, guide the company in bridging the gap between content creation and e-commerce.
The firm provides an end-to-end solution for brands to execute and measure influencer marketing campaigns. Its business model combines managed agency services with a proprietary technology platform. Gen.video serves a diverse clientele, from large enterprise brands like P&G, HP, and Nike to smaller direct-to-consumer businesses on Shopify. Revenue is generated through custom-priced service packages tailored to the scale and needs of each client.
The platform offers a suite of tools that includes creator discovery, content collaboration, campaign management, performance analytics, and automated syndication of video content to retailer websites such as Amazon and Walmart. A key feature is its ability to measure sales impact by tracking the customer journey from video view to purchase, providing analytics on retailer preference and audience shopping behavior. The platform also facilitates affiliate and ambassador programs by managing traffic, tracking top sellers, and handling commission payouts. To enhance its capabilities, Gen.video has made strategic acquisitions, including Bounty, a user-generated content marketplace, and Lionize, an AI-powered influencer recruitment platform. These acquisitions have expanded its network of micro-influencers and integrated AI to analyze creator profiles for better brand-matching.
Keywords: influencer marketing, video commerce, social commerce, content-to-commerce, creator economy, user-generated content, video marketing platform, affiliate marketing, retail syndication, campaign management, e-commerce analytics, creator discovery, brand sponsorships, shoppable video, Amazon influencers, Shopify integration, performance marketing, content collaboration, AI-powered recruitment, digital marketing agency