Experience
closedBuilds mobile commerce, ticketing, and data products for more than 350 sports and live entertainment properties.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | N/A | - | |
| Total Funding | 000k | ||
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Experience, operating as expapp.com, functions as a technology solutions provider focused on the live sports and entertainment sector. Founded in 2011 by Tripp Rackley and headquartered in Atlanta, the company was established to address inefficiencies in live event engagement. It secured $3 million in a Series A funding round on September 27, 2012, with K5 Ventures as an investor. The company was later acqui-hired and operates under the Cox Enterprises umbrella.
The firm's core business revolves around a mobile platform that offers commerce, ticketing, and data solutions to a client base of over 350 sports teams and entertainment venues. Its business model is centered on empowering these organizations to generate new revenue streams and improve ticket sales through enhanced fan engagement. For consumers, the platform provides the ability to manage tickets, purchase seat upgrades, and access exclusive VIP experiences and merchandise directly from their mobile devices. This model targets the entire lifecycle of a fan, from single-game attendees to season ticket holders, by offering flexibility and personalization.
A key service is its mobile ticketing platform, which has been adopted by multiple NCAA schools to streamline student entry into games. This system replaces traditional student IDs or paper tickets with a mobile scan-in process, integrates with university mobile apps, and sends text message reminders. The platform also facilitates additional revenue for schools by enabling students to easily purchase guest tickets and transfer their own tickets if they cannot attend. The company's contributions to the industry have been recognized with Sports Business awards for Best in Sports Technology in 2014 and Best in Mobile Fan Experience in 2016.
Keywords: live event technology, mobile ticketing, fan engagement platform, sports technology, entertainment commerce, seat upgrades, VIP experiences, event data solutions, NCAA ticketing, Tripp Rackley, Cox Enterprises, live event monetization, flexible ticketing, sports business solutions, venue technology, fan data analytics, mobile commerce platform, in-venue sales, sports marketing technology