Expectful

Expectful

Meditation for expectant and new moms.

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Expectful is a digital wellness platform focused on providing evidence-based health and wellness resources for individuals navigating fertility, pregnancy, and postpartum stages. The company serves a diverse clientele, including those trying to conceive, expectant mothers, and new parents. Operating within the digital health and wellness market, Expectful offers a subscription-based business model that grants users access to a comprehensive library of meditation and sleep content tailored to their specific needs. Revenue is generated through subscription fees and premium content offerings. Acquired by Babylist in early 2023, Expectful has expanded its mission to become the go-to resource for those seeking reliable and supportive information during their reproductive journey.

Keywords: digital wellness, fertility, pregnancy, postpartum, meditation, sleep content, subscription-based, evidence-based, Babylist, health resources.

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