Expandly

Expandly Limited operates as a software-as-a-service (SaaS) provider, offering a centralized platform for e-commerce businesses to manage their multi-channel sales operations. Founded in 2013 by Alan Wilson, the UK-based company targets the complexities faced by small to medium-sized online retailers selling across various marketplaces and webstores. In March 2021, the company underwent a management buy-in led by Elizabeth Gooch MBE, who assumed the role of CEO, and her business partner Rodney Baker-Bates, who became Chair. This transition also secured £750,000 in further investment to fuel a new growth strategy. However, according to PitchBook, the company entered into bankruptcy and liquidation proceedings in October 2023.

The company's business model is subscription-based, with pricing tiers determined by the number of sales channels, orders, and SKUs. Expandly serves small to midsize businesses, direct-to-consumer (D2C) brands, and self-employed retailers looking to scale their operations globally. The platform provides an end-to-end solution designed to simplify international expansion by integrating key operational functions into a single hub. Clients can manage product listings, inventory, orders, shipping, and accounting from one interface. The platform connects with major marketplaces like Amazon, eBay, and Etsy, as well as shopping carts such as Shopify and WooCommerce.

Key features of the Expandly platform include centralized order management, which allows users to view and process orders from all channels in one place, and live inventory syncing to prevent overselling. The system supports bulk listing creation and editing, which is beneficial for businesses with large product catalogs. For international sellers, Expandly offers services to handle VAT and EPR registration and filing, product and label compliance reviews, and acts as a Responsible Person in new countries. The platform also features AI-powered translation for product listings, integrations with shipping carriers for bulk label printing, and direct data posting to accounting software like Xero.

Keywords: multi-channel e-commerce, inventory management software, order management platform, SaaS, e-commerce automation, international selling, product listing management, stock synchronization, shipping integration, VAT compliance, marketplace integration, Shopify automation, Amazon seller tool, eBay management, Etsy integration, D2C operations, e-commerce expansion, retail software, automated reporting, logistics management