examPAL
Online platform providing academic and professional test preparation courses wrapped in an engaging gamified experience.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
$2.2m | Early VC | ||
| Total Funding | 000k | ||
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examPAL offers a sophisticated, AI-driven online platform for GMAT and GRE test preparation, founded in 2015 in Tel Aviv, Israel, by Ben Peer and Oren Jackman. The company has secured $1 million in total funding over two seed rounds, with the most recent being in April 2019, led by EduLab Capital Partners along with investors like Regah Ventures and North First Ventures.
The company's core offering is its proprietary PALgorithm, an AI-based system that personalizes the learning experience for each student. This technology analyzes how a user solves problems and then identifies the most efficient method for them, choosing from Precise, Alternative, and Logical (PAL) strategies. The platform is designed to determine the fastest way for an individual to arrive at a correct answer, a feature that distinguishes it from more traditional test prep services. This adaptive learning model is particularly beneficial for busy professionals who require flexible, self-paced study schedules.
examPAL's business model is primarily direct-to-consumer, offering several subscription-based plans online. These packages, such as Quant, Premium, and Genius, provide six months of access to a library of interactive video lessons, approximately 1,500 practice questions, and four full-length practice tests. A unique credit system allows users to purchase additional services like private tutoring, essay reviews, and admissions consulting, enabling a customized preparation journey. The company also pursues a B2B strategy, forming partnerships with established educational and media companies like The Economist and Beable to co-create and distribute test prep courses, thereby expanding its global reach.
The platform serves a global market, having assisted over 111,000 students across more than 174 countries. User reviews frequently highlight the effectiveness of the personalized PAL strategy in improving scores, with some students reporting significant gains. The service includes features like a score improvement guarantee and a 7-day free trial, allowing prospective customers to experience the system before committing to a paid plan.
Keywords: GMAT prep, GRE prep, AI test preparation, adaptive learning, edtech, standardized test prep, online courses, personalized learning, PALgorithm, test preparation platform, Ben Peer, Oren Jackman, Tel Aviv startup, self-paced learning, online tutoring, admissions consulting, interactive video lessons, score improvement guarantee, test-taking strategies, The Economist partnership