Exago

Founded in 2006 by CEO Mike Brody and CTO Stew Meyers, Exago operates in the embedded business intelligence and analytics market. The founders established the company after identifying a need for more user-friendly self-service reporting applications while working together at Transcentive, which was later acquired by Computershare. Brody, a software industry veteran of over 45 years, had previously co-founded CMS Trancentive, a company instrumental in the stock plan management and financial reporting sector. Exago was established as a self-funded and profitable entity.

The company's core business revolves around providing a white-labeled, embedded business intelligence solution, Exago BI, to software-as-a-service (SaaS) companies. The business model targets software providers who want to offer their own customers—ranging from non-technical users to power users—ad hoc reporting, interactive dashboards, and robust analytics without dedicating resources to building these features in-house. Revenue is generated through licensing of the Exago BI platform, with a flat-rate pricing structure that avoids per-user limits or performance caps.

Exago BI is a 100% web-based application that can be seamlessly integrated into a client's existing web-based or on-premise applications without requiring plugins. Its key features are designed to empower end-users, offering drag-and-drop report designers, interactive data visualizations, geo-maps, and drill-down capabilities. The platform includes several report designers to cater to different skill levels, from a simplified ExpressView to a more advanced Excel-like grid for granular data manipulation. Users can also create custom formulas, schedule reports, and merge data into pixel-perfect PDF, RTF, and Excel templates. For technical teams, Exago provides an open API and other extensibility features for deeper integration and customization of the UI.

In October 2021, Exago was acquired by insightsoftware, a global provider of enterprise software solutions, and became part of its Logi Analytics division. This acquisition aimed to bolster insightsoftware's leadership in the embedded analytics market by combining Exago's platform with Logi Analytics' broader portfolio. At the time of the acquisition, Exago served a notable client list that included companies like Deloitte, Lockheed Martin, and Walmart.

Keywords: embedded analytics, business intelligence, ad hoc reporting, data visualization, SaaS analytics, self-service BI, white-label BI, dashboard software, report designer, data integration, Logi Analytics, insightsoftware, Mike Brody, Stew Meyers, pixel-perfect reporting, embedded dashboards, web-based reporting, data merging, custom formulas, API integration