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Exactly Protocol is a pioneering startup in the decentralized finance (DeFi) sector, established in July 2021. It launched its services on the Ethereum Mainnet in November 2022 and expanded to the Optimism network in March 2023. The company was founded by a team of experts in technology, economics, finance, and mathematics, and is backed by long-term capital partners with experience in both Web2 and Web3 ecosystems.

Exactly Protocol operates in the DeFi market, providing a decentralized, non-custodial, and open-source platform. This means that users retain control over their assets and the platform's code is publicly accessible. The core service of Exactly is to offer an autonomous market for both fixed and variable interest rates, allowing users to lend and borrow crypto assets seamlessly. This service is crucial for users who want to manage the time value of their assets, essentially enabling them to earn interest or take out loans without relying on traditional financial institutions.

The business model of Exactly Protocol revolves around facilitating these lending and borrowing activities. It makes money by charging fees on transactions within its platform. These fees are typically a small percentage of the loan or interest earned, ensuring that the platform remains sustainable while providing value to its users.

Exactly Protocol serves a diverse range of clients, including individual crypto investors, institutional investors, and developers. Individual investors can use the platform to earn interest on their crypto holdings or to obtain loans. Institutional investors can leverage the platform for more significant financial maneuvers, while developers can build additional services on top of Exactly's open-source protocol.

The platform has undergone rigorous audits by reputable firms like Coinspect, Chainsafe, ABDK, and Cryptecon, ensuring its security and reliability. Exactly Protocol also introduces innovative features like a new liquidation process that efficiently returns users to a solvent state and optimizes asset allocation between variable and fixed-rate pools based on market demand.

Keywords: DeFi, Ethereum, Optimism, lending, borrowing, fixed interest, variable interest, non-custodial, open-source, crypto assets.