Evolytes

Evolytes is an educational technology firm based in Reykjavík, Iceland, that operates in the K-5 mathematics learning market. Founded in 2017 by Mathieu Grettir Skúlason, the company was established to address the growing negative attitudes students develop towards mathematics from an early age. Skúlason, who serves as the CEO, has a background in computational mathematics, software engineering, and psychology, which informed the company's research-driven approach to educational game design. The leadership team also includes Iris E. Gisladottir, who brings business and sales experience.

The company's core offering is a supplemental math tool that combines a mobile adventure game, written textbooks, and a monitoring web application for teachers and parents. This system provides a data-driven, individualized learning experience by analyzing a child's proficiency in real-time and adjusting the material to their skill level. Unlike platforms that simply digitize exercises, Evolytes integrates math learning into a larger narrative with world-building and character-driven stories, designed to compete with the entertainment brands children engage with in their free time. The platform's algorithms dynamically adjust the difficulty and type of problems to optimize each student's learning journey.

Evolytes generates revenue by providing its platform to schools and private users. The company serves a diverse client base, from top-tier private schools to underserved rural communities across Iceland, Latin America, the USA, and Southeast Asia. Having served over 160,000 students in 1,400 schools in the U.S. alone, the company has demonstrated significant market traction. Evolytes has secured a total of $1.96M in funding over several rounds, including a pre-seed round in 2021 and a €1.3 million Seed round in April 2025. This capital is being used to fuel further development and accelerate market entry into new geographies, including India and the Middle East.

Keywords: EdTech, math learning platform, K-5 education, game-based learning, educational software, adaptive learning, personalized education, mathematics education, student engagement, digital curriculum, supplemental learning tool, Reykjavík startup, Mathieu Grettir Skúlason, elementary mathematics, data-driven education, parent monitoring, teacher tools, blended learning, educational games, e-learning