Everwash

EverWash, established in 2016, was founded by entrepreneurs John Cassady and Scott Caplan. The company originated from the idea of applying the recurring revenue model, successfully used by businesses like gyms, to the car wash industry. Cassady, with a background as an entrepreneur and strategic marketer, including founding GlobalFit, and Caplan, brought their combined experience to create a new model for a traditional industry.

The company operates on a B2B2C model, partnering with independent car wash operators across the United States. For its partners, EverWash provides a technology platform that converts pay-as-you-go customers into members with recurring subscriptions. This service includes sales and marketing support to build a predictable revenue stream for the wash owners. The company's revenue is generated by sharing in the subscription fees paid by the end-users.

For consumers, EverWash offers a mobile application that allows them to sign up for unlimited car wash memberships at a network of participating local car washes for a flat monthly fee. The app serves as the primary interface for users to manage their memberships and redeem washes, offering a convenient and cost-effective solution for regular car cleaning.

Keywords: car wash, subscription service, membership platform, mobile application, recurring revenue, automotive services, B2B2C, customer loyalty, fleet services, marketing platform