Evertoys
A Netflix for games, toys and children's books with a fixed monthly price.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
* | €150k | Seed | |
| Total Funding | 000k | ||
| EUR | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 399 % | 122 % | 26 % | 78 % | 39 % | (20 %) | 66 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | - | (111 %) | (37 %) | (35 %) | (5 %) | (3 %) | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (93 %) | (119 %) | (51 %) | (43 %) | (10 %) | (9 %) | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Dealroom estimates
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Evertoys, a Bucharest-based company founded in 2016, operates within the sharing economy by providing a toy and game subscription service. The company positions itself as a "Netflix for toys," aiming to offer families a sustainable and cost-effective alternative to purchasing toys. Its business model is centered on a flat-fee monthly subscription that grants members access to a large library of toys, games, and books. Customers can select items to be delivered in a box and can exchange them for new ones whenever their children desire something different. This model addresses the common issue of children losing interest in new toys quickly, reducing household clutter and expenses.
The company was established by four local entrepreneurs, including Emil Olteanu, and has secured multiple funding rounds. After an initial angel investment in 2016, Evertoys received further funding in May 2018 from Sparking Capital and another from Venture Growth Partners. A significant milestone was achieved in late 2019, when the company raised over €150,000 through an equity crowdfunding campaign on Seedblink, surpassing its goal in just 20 days. This campaign valued the company at €1.5 million. ROCA X is also listed as an institutional investor.
Evertoys has diversified its revenue streams beyond its primary consumer subscription. It operates a B2B platform, Evertoys Education (currently under the brand Didactopia.ro), which supplies toys, educational materials, and equipment to institutions like schools and kindergartens. Additionally, the company offers Evertoys STEAMBox, a one-way subscription box with a curated selection of science, technology, engineering, arts, and math toys. The ecosystem is further supported by a buy-back program for used toys and the option for subscribers to purchase beloved toys at a discount. All returned toys undergo a rigorous cleaning and sanitization process before being circulated to the next family, and toys retired from the rental circuit are donated to social organizations. Keywords: toy subscription, sharing economy, game rental, educational toys, EdTech, KidTech, Bucharest startup, circular economy, family services, subscription box, STEAM toys, Didactopia, toy library, children's products, B2B education supplies, play-based learning, sustainable parenting, e-commerce, venture capital, equity crowdfunding