Everspring Partners

Everspring Partners operates as a technology and services partner for higher education institutions, focusing on facilitating their digital transformation. Founded in 2011 by former Kaplan executives Jeff Conlon and Beth Hollenberg, the Chicago-based company was born from the observation that online education was set to significantly alter the higher education landscape. Both founders brought extensive experience from the education sector; Conlon previously served as CEO of Kaplan Higher Education, while Hollenberg held leadership roles at Kaplan's Campus division and SCORE! Educational Centers. Hollenberg, who holds a JD from Stanford Law School, took over as CEO in late 2022, with Conlon remaining on the board.

The company's business model is centered on partnering with colleges and universities to develop, launch, and manage online degree programs. Everspring provides a comprehensive suite of services that includes strategic planning, market research, marketing and enrollment, instructional design, faculty support, and technology integration. This allows partner institutions, such as the University of Kansas, William & Mary, and Santa Clara University, to expand their offerings and reach new student demographics. Revenue is generated through these partnerships, offering a range of solutions from full-service, turnkey packages to standalone, fee-for-service options and self-service products. This flexible model allows universities to choose the level of support that aligns with their specific needs and capabilities.

Everspring's offerings are designed to cover the entire lifecycle of an online program. The company assists universities in identifying market opportunities and defining their online strategy through robust market research. Its marketing and enrollment services utilize AI-optimized, data-informed campaigns to generate demand and convert prospects. A key product is VIA, an enrollment marketing intelligence platform that integrates with systems like Slate to provide a unified view of the student journey from initial marketing contact to enrollment. For the academic experience, Everspring's instructional design experts collaborate with faculty to create engaging and effective online courses, supported by resources like the Envision multimedia hub. The company also provides technology integration and optimization to streamline operations and leverage AI for student support.

Keywords: online program management, OPM, higher education technology, edtech, digital transformation, enrollment management, instructional design, university partnerships, student recruitment, online learning, academic services, marketing automation, higher ed consulting, e-learning solutions, faculty support, student retention, education technology services, market research higher education, VIA platform, Beth Hollenberg