Eventjoy
Mobile-first ticketing company.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 Valuation: €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Eventjoy operated as a mobile-first, do-it-yourself ticketing platform, founded in 2012 by Todd Goldberg and a co-founder. The company emerged from the founders' realization that while mobile devices are central to our lives, a dedicated mobile solution for managing the nuances of events was lacking. The venture was a participant in the Winter 2014 batch of the prestigious startup accelerator, Y Combinator, securing an undisclosed amount of seed funding on February 18, 2014.
The platform provided a suite of tools for event organizers, enabling them to create event websites, sell tickets online, and develop mobile event apps. Its services catered to a range of events, from professional conferences to casual happy hours. The product went beyond simple ticketing, offering social marketing features, analytics, and direct communication tools like real-time notifications and messaging to engage attendees. For attendees, the mobile app served as a comprehensive guide, with features like venue maps and event schedules. The business model initially offered free ticketing, with plans to generate revenue through premium services for organizers rather than taking a percentage of ticket sales.
In a significant milestone, Eventjoy was acquired by Ticketmaster, a division of Live Nation Entertainment, on September 11, 2014, for an undisclosed amount. This acquisition was a strategic move by Ticketmaster to enter the DIY ticketing space and leverage Eventjoy's mobile-focused technology. Following the acquisition, Eventjoy was officially merged with Universe, another Ticketmaster-owned ticketing platform, on September 21, 2015, to consolidate their offerings and provide an enhanced experience for both organizers and ticket buyers.
Keywords: Eventjoy, mobile ticketing, event management platform, Y Combinator, Ticketmaster acquisition, DIY ticketing, event technology, Todd Goldberg, online ticketing, event apps, attendee engagement, social event marketing, event analytics, Live Nation Entertainment, Universe merger, event registration, mobile-first platform, startup accelerator, event planning tools, conference ticketing