Eventials

Eventials, founded in 2012 by Thiago Lima in São Paulo, Brazil, operates as a platform for creating and managing live online events and webinars. The company provides a solution for businesses to host digital events, aiming to simplify the production logistics associated with physical gatherings. It serves a diverse client base, including marketing and sales professionals, human resources and training departments, educators, and event organizers.

The business model is rooted in a Software-as-a-Service (SaaS) framework, offering tiered subscription plans to its users. These plans, such as Starter, Basic, and Pro, vary by the number of simultaneous participants allowed and the quantity of webinars that can be hosted per month. Revenue is generated through these recurring subscriptions. The platform enables organizers to schedule public or private webinars, with options for free or paid registration, and automates email reminders to subscribers.

Key features of the Eventials platform include the ability to broadcast directly from a web browser, ensuring accessibility across PCs, smartphones, and tablets. All transmitted content is automatically recorded and made available for on-demand viewing, which allows those who missed the live event to watch it later. The service provides tools for real-time audience interaction, such as a chat room and a question-and-answer system that highlights queries for the speaker. For content delivery, users can utilize screen sharing and slide presentations. The platform also offers detailed analytics on viewership, tracking who attended, their viewing duration, and overall engagement levels. In July 2021, the company was involved in a private secondary transaction.

Keywords: webinar platform, online events, live streaming, SaaS, corporate communications, lead generation, digital marketing, virtual events, content marketing, audience engagement, training delivery, webinar software, Brazilian tech, video broadcasting, event analytics, remote collaboration, marketing automation, event management software, Thiago Lima, São Paulo startup