Event Farm

Event Farm provides an experiential and event marketing platform for brands to engage with their target audiences. The company was founded in 2010 by Ryan Costello and Todd Cornett. Costello, serving as CEO, has articulated a vision of shifting from simple event planning to creating immersive "experiences" that generate a measurable return on investment. This focus on quantifiable results and deeper attendee engagement has been a driving force behind the company's strategy.

The company operates in the event technology and marketing tech (MarTech) sectors, serving enterprise clients such as Google, Facebook, LinkedIn, and Oracle. Its business model is centered on providing a suite of software tools that cover the entire event lifecycle. Revenue is generated through its comprehensive event management solutions, likely on a subscription or per-event basis. In 2016, Event Farm acquired Attend.com, another event software company, to create a more holistic platform. More recently, in December 2023, Event Farm itself was acquired by JRNI, and now operates as a subsidiary.

Event Farm's platform is a suite of engagement tools designed for in-person, virtual, and hybrid events. It allows event marketers to manage the full event lifecycle, from pre-event activities like creating branded invitations and registration websites, to on-site check-in and attendee management. A key part of their offering is technology that facilitates interactive experiences during the event, including wearable tech and a mobile event app to connect and inform attendees. The platform also provides post-event analytics to measure engagement and attribute ROI. Integrations are a significant component, with capabilities to connect with over 1,000 other applications, including Zoom and CLEAR's Health Pass for health screenings.

Keywords: experiential marketing, event marketing platform, event technology, attendee engagement, guest registration, event ROI, lead capture, virtual events, hybrid events, brand activation, corporate events, event management software, live events, check-in app, attendee tracking, marketing technology, MarTech, event analytics, conference management, trade show marketing