EVEN
Nutrient repletion therapy for medication-induced deficiencies.
| Date | Investors | Amount | Round |
|---|---|---|---|
$1.5m | Seed | ||
| Total Funding | 000k | ||
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EVEN, also known as Even Health, is a company that develops and manufactures dietary supplements designed to counteract Medication-Induced Nutrient Depletions (M.I.N.D.). The company was co-founded in 2019 by CEO Sarah Morgan, who holds a Master's Degree in Clinical Nutrition, and Grant Hosking, and is headquartered in Denver, Colorado. The concept for Even originated from Morgan's 13 years of clinical practice, where she observed recurring nutrient deficiencies and related side effects in patients taking the same types of medications.
The company's core business revolves around formulating and selling what it terms "medical foods" that aim to restore nutrients depleted by common prescription drugs such as birth control, antidepressants, and statins. These products are developed by a team of physicians, nutritionists, and pharmacists and are backed by existing research on medication-nutrient interactions. The supplements contain bioavailable B vitamins, chelated minerals, and antioxidants to support the body's biochemical balance. The business model is primarily direct-to-consumer, offering its products via a subscription service on its website, feelven.com, with monthly or quarterly options starting at $35. EVEN markets its products as a way to mitigate common medication side effects like fatigue, mood swings, and nausea, thereby improving the daily quality of life for medication users.
In March 2021, EVEN announced a $1.5 million seed funding round led by Align Ventures, Spring Street Group, and GAN Ventures to support its official brand launch and commercial rollout. The company also emphasizes sustainability, shipping its products in recyclable aluminum refill containers to avoid single-use plastics.
Keywords: nutrient depletion, dietary supplements, medical foods, medication side effects, nutrient repletion, nutritional balance, pharmaceuticals, health and wellness, birth control side effects, antidepressant support, statin support, clinical nutrition, subscription service, direct-to-consumer, wellness startup, biochemical balance, vitamin supplements, mineral supplements, antioxidant support, medication management