Eureka

Eureka Forbes is a leading provider of health and hygiene solutions, specializing in water purifiers and air purifiers. With over 40 years of experience, the company has built a legacy of trust and quality, serving a diverse clientele that includes households and offices. Operating primarily in India, Eureka Forbes is one of the largest direct selling companies globally, boasting a direct sales force of over 10,000 representatives and 150 Customer Response Centers across more than 120 cities and towns. The company's flagship product, the Aquaguard water purifier, is an award-winning brand known for its reliability and effectiveness. In addition to water purifiers, Eureka Forbes offers a range of air purifiers that utilize multi-layered filtration systems, including True H13 HEPA and activated carbon filters, to eliminate dust, allergens, and harmful gases. The business model revolves around direct sales and annual maintenance contracts (AMCs), which provide recurring revenue through service plans that include free filter replacements and maintenance visits. This approach not only ensures customer satisfaction but also fosters long-term relationships.

Keywords: water purifiers, air purifiers, direct sales, health solutions, hygiene solutions, Aquaguard, HEPA filters, activated carbon, maintenance contracts, India market.