Eupheus Learning

Eupheus Learning, operating under the legal entity Proficiency Learning Solutions Private Limited, is a significant player in India's B2B EdTech sector. The company commenced operations in June 2017, founded by a team of veterans from the education and publishing industries: Sarvesh Shrivastava, Ved Prakash Khatri, and Amit Kapoor, all of whom previously held positions at Encyclopaedia Britannica. Their collective experience in sales, market strategy, and digital education formed the bedrock of the company's mission to bridge the gap between in-classroom and at-home learning for the K-12 market.

The company's strategic focus is a B2B model, positioning itself as a comprehensive, school-focused distribution platform. It primarily serves private K-12 schools, segmenting the market into premium and affordable private schools. This approach allows Eupheus to build a large, captive student base, effectively lowering customer acquisition costs for its at-home learning solutions. Revenue is generated through a 'per-subject, per-student, per-year' model, with pricing for its solutions ranging from ₹200 to ₹700. Additional revenue streams include the sale of printed textbooks and advertising within its educational platforms. For the fiscal year 2024, the company reported gross revenue of ₹225 crore and achieved a positive EBITDA margin of 4%.

Eupheus Learning provides a hybrid model that combines physical textbooks with a digital ecosystem. Its core offering is the '21st Century School OS,' an integrated platform that includes content, a Learning Management System (LMS), and Enterprise Resource Planning (ERP) functionalities through a single sign-on. The platform provides curriculum-aligned resources, digital tools for live classes, automated administrative tasks like report card generation, and features for parents to pay fees online. The company enhances its portfolio through exclusive partnerships with international education technology firms from Canada, Denmark, Finland, and the US, offering curated solutions in areas like Kinaesthetic Learning, Coding, STEM/STEAM, and English language learning.

The company's growth has been accelerated by strategic acquisitions. In 2021, Eupheus acquired ClassKlap for $19 million, a move that significantly expanded its reach into the affordable private school segment. This was followed by the acquisition of the SaaS-based school management platform SchoolMitra in 2022. These acquisitions have been pivotal, with SchoolMitra reportedly contributing to 35% of the company's revenue and the ClassKlap business seeing threefold growth post-acquisition. Eupheus has raised a total of $29.1 million in funding over 14 rounds from a diverse group of investors, including Lightrock India, Sixth Sense Ventures, United Education Company, and Al Rayan Holding Company.

Keywords: EdTech, B2B education, K-12 learning solutions, school distribution platform, hybrid learning, curriculum solutions, digital education, classroom technology, learning management system, school ERP, STEM education, personalized learning, educational content, Eupheus Learning, Amit Kapoor, Ved Prakash Khatri, Sarvesh Shrivastava, ClassKlap, SchoolMitra, India education market