Euphoria Corporation

Euphoria Corporation, established in August 2008, operates as a sports-tech company in Japan, providing specialized IT solutions to the sports industry. The company was co-founded by Hiroshi Hashiguchi and Makoto Miyata, who now serve as Co-CEOs. Hashiguchi's personal experience with a career-ending elbow injury in his youth fueled his passion for preventing athlete injuries. His professional background includes roles at Mercedes-Benz Japan and Accenture's strategy group, complemented by an MBA from Dartmouth's Tuck School. Miyata's journey was influenced by having three Winter Olympians in his family and his own experience as a snowboarder, which led him into sports marketing and consulting before co-founding Euphoria.

The company's core business revolves around its SaaS data management platform, "ONE TAP SPORTS," which was initially developed in 2012 at the request of the Japan national rugby team. This system allows for the comprehensive management of athlete data, including physical condition, training load, nutrition, and injuries. By visualizing and analyzing this data, the platform aids coaches, trainers, and staff in optimizing athlete performance, preventing injuries, and managing recovery, thereby facilitating data-driven decision-making. The business model is primarily subscription-based, with recurring revenue generated based on the number of users and functions utilized per team. The client base is extensive, serving over 1,700 professional and amateur teams across 71 different sports, including numerous Japanese national teams.

In addition to its main platform, Euphoria has expanded its offerings. In March 2023, it acquired Sgrum Co., Ltd., which operates a management platform for sports schools and academies, handling tasks like communication and payment collection. The company also offers "CLUB INSIGHT," a data analysis system to support management and reinforcement decisions for professional clubs, and leverages its data and network to provide product development and marketing support for corporate clients. Euphoria has secured significant funding over several rounds from investors including KDDI Open Innovation Fund, Kirin Holdings, and Global Brain, underscoring its position in the growing sports technology market.

Keywords: sports technology, athlete management, conditioning platform, SaaS, data analytics, injury prevention, performance optimization, ONE TAP SPORTS, sports science, team management, athlete data, Japan, Hiroshi Hashiguchi, Makoto Miyata, Sgrum, coaching tools, sports IT, athlete monitoring, professional sports, amateur sports, club management