ETIYA

Etiya is a software company specializing in AI-driven digital transformation for enterprises, primarily in the telecommunications sector, but also serving finance and retail. The company was founded in 2004 by Aslan Doğan, Ali Durmuş, and Serdar Dağdelen, who were graduate computer engineers from Middle East Technical University in Turkey. Their collaboration began with the idea of creating end-to-end software solutions for the telecom market, a concept they developed in one of their parents' garages.

The company's business model centers on providing a comprehensive suite of digital transformation applications through its cloud-native Digital Business Support System (BSS) Platform. Revenue is generated through a Software-as-a-Service (SaaS) model with per-subscriber licensing, managed services, and dedicated development teams for clients. Etiya offers solutions that cover the entire business lifecycle, from product catalog and order management to customer service and revenue management. The platform is designed to be modular, allowing components to be integrated with existing systems or deployed as a complete end-to-end solution.

Etiya’s product portfolio is built on a microservices-based architecture, utilizing DevOps methodologies to enhance flexibility and speed of delivery for its clients. A core component of its offering is the integration of artificial intelligence, including generative AI, natural language processing (NLP), and machine learning. These technologies power features like predictive analytics, personalized recommendations, and intelligent automation. One of its notable products is a Digital Twin model, which allows businesses to simulate and predict the outcomes of strategic decisions, such as a new product launch, before implementation. The company holds numerous TM Forum certifications, including the highest number of conformant Business Process Framework Level 3 certifications, and has achieved Platinum level for Open API conformance, ensuring its solutions adhere to industry standards.

Keywords: Digital BSS, telecommunications software, AI-driven customer experience, B/OSS solutions, digital transformation, customer relationship management, cloud-native BSS, microservices architecture, SaaS for telecom, revenue management, order management, TM Forum certified, product catalog management, configure price quote, 5G monetization, AI in telecom, customer engagement solutions, digital twin simulation, telecom managed services, business process automation