eÓtica

eÓtica operates as an online retailer of optical products in Brazil, offering items such as contact lenses, sunglasses, and prescription glasses. The company was established in 2011 and founded by Bruno Ballardie and Eduardo Baek.

Based in São Paulo, Brazil, the company provides a platform for consumers to purchase from a wide selection of national and international brands. In August 2012, eÓtica secured an undisclosed amount in a Seed funding round from investors including Kaszek, e.Bricks Ventures, Igah Ventures, and RIGI Ventures. A significant milestone in the company's history was its acquisition of Lema21 in April 2015. Subsequently, in January 2016, eÓtica itself was acquired by EssilorLuxottica, a global leader in the eyewear industry.

eÓtica's business model is centered on e-commerce, making eyewear accessible to a broad customer base across Brazil through its online store. The platform is designed to be user-friendly, offering services like free shipping and returns to enhance the customer experience. The company serves individual consumers looking for a convenient way to purchase optical goods, from affordable options to designer brands.

Keywords: online eyewear retailer, contact lenses Brazil, prescription glasses online, sunglasses e-commerce, optical products, Brazilian eyewear market, vision care products, e-commerce startup, designer eyewear, EssilorLuxottica, Lema21 acquisition, Bruno Ballardie, Eduardo Baek, Kaszek investment, optical retail