Ethos

Based in London, Ethos Artificial Intelligence Limited is a venture-backed company operating an AI-driven platform designed to reinvent access to human expertise. The firm was established in 2023 by James Lo and Dr. Daniel J. Mankowitz, who bring complementary experience to the venture. Lo, the CEO, previously handled strategy consulting at McKinsey and growth transformations at SoftBank, while CTO Mankowitz is a former Staff Scientist at Google DeepMind with a PhD in Reinforcement Learning. They founded Ethos to address the challenge companies face in finding credible and relevant expertise, which is often scattered across unstructured data and within individuals' knowledge.

Ethos functions as an AI copilot that analyzes complex data, sources human experts, and generates insights. The platform's core service is reinventing expert networks by using AI to match clients with uniquely relevant experts in minutes. It scours millions of profiles, evaluating a wide range of expertise signals from academic papers to code repositories. Clients, which include over 25 private equity firms, management consultancies, and hedge funds, can conduct anonymous consultations on the platform and receive transcripts of these interactions. For experts, the platform offers a way to find paid opportunities that match their full range of knowledge, not just their formal resume, and they can earn royalties if their knowledge is cited. The business model appears to be subscription-based, providing access to AI insights and expert connections.

The company's initial agent focuses on investment research, market analysis, and facilitating expert consultations. However, Ethos plans to expand its autonomous agent offerings into market research, competitive analysis, recruitment, business development, and enterprise intelligence. In March 2025, the company announced a Series A funding round of $3.25 million, led by General Catalyst with participation from 8VC, Conviction, and prominent angel investors from the AI and business communities. This capital injection supports the company's mission to leverage AI to better match people with opportunities, starting with expert consultations and aiming to eventually serve markets like startup advising and conference speakers.

Keywords: expert network, AI research, investment research, due diligence, human-in-the-loop AI, knowledge as a service, AI copilot, expert consultations, market intelligence, competitive analysis, enterprise intelligence, private equity consulting, hedge fund research, management consulting tools, autonomous agents, knowledge discovery, data analysis, General Catalyst, James Lo, Daniel J Mankowitz