ethority

ethority positions itself as a specialized consultancy focused on AI governance, compliance, and ethical AI frameworks, evolving from a history in digital marketing and social media intelligence. The firm is privately held under the umbrella of ETHORITY & STEN.AI LLC, founded by CEO Sten Franke. Its initial growth was supported by private investments from founders and select partners, later supplemented by grants from industry and government bodies dedicated to ethical AI research.

The company's business model is centered on providing end-to-end AI consulting services. This includes developing AI strategies and roadmaps, assessing AI readiness, and offering custom implementation. A significant part of their offering is AI governance and compliance, where they assist clients with risk management, AI audits, and navigating standards like the EU AI Act. ethority also provides enterprise-ready Generative AI and Large Language Model (LLM) solutions, such as their proprietary ANUNNAKI AI family of enterprise LLMs. Revenue is generated through these consulting services, which also extend to executive training, masterclasses, and AI enablement programs.

ethority serves a broad client base, from organizations just beginning their AI journey to those with existing frameworks. Their client roster has included major companies such as Deutsche Telekom, Siemens, Audi, and Coca-Cola, demonstrating the firm's ability to cater to large, established enterprises. The firm's approach is structured around frameworks like its "Four Pillars of AI Business Success" (Strategy Development, AI Literacy, Infrastructure Setup, and Governance) and a proprietary AI Maturity Model to guide businesses through AI adoption.

Historically, the company was a pioneer in social media intelligence, launching a tool named “bobi” (brand online buzz index) in 2007 to evaluate consumer opinions in Web 2.0. This tool analyzed millions of blog and community posts to provide industry rankings and sentiment analysis across 25 sectors. This legacy in data analysis and market intelligence forms the foundation for its current focus on providing ethical and responsible AI solutions, aiming to help businesses integrate artificial intelligence responsibly and strategically.

Keywords: AI governance, ethical AI, GenAI consulting, AI compliance, AI strategy, responsible AI, AI risk management, AI audits, EU AI Act, large language models, LLM solutions, AI maturity model, digital transformation, data excellence, AI frameworks, AI implementation, enterprise AI, AI readiness, AI education, AI business transformation