Ethicall

Shanghai Yishi Information Technology Co., Ltd., doing business as Ethicall, was founded in 2015 by Guan Jie. Headquartered in Shanghai, the company operates as an internet-based platform focused on the delivery of pharmaceutical and medical information. Ethicall's core business is to provide a medical information service platform that connects patients, hospitals, and pharmaceutical manufacturers, utilizing a crowdsourcing model to deliver precise marketing services.

The firm has developed the "Yishi Yixin" (医时医信) app, a key product that serves a large community of certified doctors, particularly in grassroots healthcare. This application provides clinicians with targeted clinical information and facilitates professional exchanges. Through this tool, Ethicall aims to empower grassroots doctors, helping them access the latest clinical data and treatment options, thereby improving the quality of medical services for a wider patient population. The company also created "Zhangshu" (掌术), a digital tool for academic education that leverages AI to better meet the educational demands of doctors and enable more precise promotion of product information.

Ethicall is recognized as a high-tech, "specialized and special new" enterprise in Shanghai and has obtained ISO27001 certification. The company's business model is centered on using fragmented management to deliver targeted services for products, institutions, and healthcare professionals. It aims to bridge the information gap for基层 (jīcéng) or 'grassroots' doctors, who often lack access to the continuous learning and communication platforms available to their urban counterparts.

Keywords: medical information platform, healthcare communication, pharmaceutical marketing, digital health China, clinical information services, doctor education platform, AI in healthcare, grassroots healthcare, Yishi Yixin, Zhangshu, medical technology, Shanghai tech, Guan Jie, certified doctor network, crowdsourcing medical services, healthcare data