Eternal

Eternal.gg, founded in 2019 by Jeffrey Tong and Derek Chiang and based in Los Angeles, operates as a blockchain-based marketplace focused on the live-streaming and gaming creator economy. The founders, described as lifelong gamers with expertise in blockchain, have previously built and exited companies to Coinbase, bringing significant industry experience to the venture. The company provides a platform for content creators, primarily on Twitch, to capture and monetize their best streaming moments—such as exceptional gameplay or entertaining highlights—by turning them into non-fungible tokens (NFTs). This model allows fans to directly support their favorite streamers by purchasing, collecting, and trading these digital moments.

The platform's business model is designed to create a new revenue stream for streamers while fostering deeper community engagement. Revenue is generated through transaction fees on the marketplace; a portion of each sale and resale of the NFT clips is directed back to the original content creator. This structure provides a continuous financial incentive for streamers as their popularity and the value of their collectible moments grow. The digital collectibles are typically sold in packs with varying levels of rarity or through auctions, catering to different types of collectors. Eternal.gg leverages the Flow blockchain, which is known for its accessibility and is also used by projects like NBA Top Shot.

Since its launch, the company has attracted notable investors, including Mark Cuban, Coinbase Ventures, and Dapper Labs. It was also part of Y Combinator's Winter 2020 batch. While some data sources indicate the company was acquired or ceased operations around October 2022, other information points to its continued development and partnerships within the esports and gaming community. The platform supports creators from a wide array of popular games, including Apex Legends, Call of Duty, and Valorant, by transforming their content into unique digital assets for their fan bases.

Keywords: NFT marketplace, creator economy, live streaming, digital collectibles, Twitch monetization, blockchain platform, fan engagement, gaming clips, Flow blockchain, esports