Esebze

Esebze is an online food marketplace that connects consumers with small-scale producers practicing clean, sustainable, and ethical farming. The company was founded in Izmir, Turkey, in December 2021 by Fatih Güleç, who aimed to combine technology and agriculture to deliver products directly from the producer to the consumer. Esebze addresses the challenges small producers face in reaching consumers due to numerous intermediaries, which can lead to a loss of freshness and significant price increases.

The business model is centered on creating an ecosystem that eliminates intermediaries by providing a platform for producers to sell directly to consumers. Esebze solves marketing, packaging, and logistics issues for small producers who meet its healthy, clean, and ecological food criteria. The company differentiates itself from competitors by auditing its producers and only listing products that meet its standards, ensuring freshness and reliability for health-conscious consumers. Revenue is generated through this marketplace model.

The platform operates via its website, esebze.com, and a mobile application, offering a user-friendly experience for customers to easily and securely find products. The company has developed its own integrated IRP module to manage stock control, logistics, HR, and accounting, reducing reliance on external software. Key milestones since its 2022 launch include acceptance into the İTÜ Çekirdek pre-incubation program, reaching over 1,000 registered users, and securing logistics integration with Sürat Kargo. In 2023, the company decided to pursue crowdfunding to expand its producer network and customer base.

Keywords: food marketplace, farm-to-table, sustainable agriculture, organic food, local producers, direct-to-consumer, ethical farming, clean food, Turkish startup, agritech, e-grocery, food logistics, audited producers, healthy living, natural products, ecological food, small-scale farming, food supply chain, rural development, Fatih Güleç