Ertha

Ertha operates within the blockchain gaming sector, offering a metaverse that blends massively multiplayer online (MMO) strategy with real-world economic and social simulations. The company was founded in 2016 by Linas Kiguolis and is headquartered in Kaunas, Lithuania. Kiguolis, who has a background in founding educational startups, conceived the idea for Ertha over a decade ago, envisioning a player-driven world long before the term "metaverse" became mainstream. This passion for learning is integrated into the game's design through a "Play-to-Learn" model, aiming to provide players with real-world knowledge alongside the more common "Play-to-Earn" mechanics.

The business model centers on a player-driven economy built on the Binance Smart Chain (BSC). Revenue is generated through the sale of in-game assets, primarily the 360,000 hexagonal land plots known as HEXs, which are non-fungible tokens (NFTs). Landowners can earn a lifetime revenue stream from various in-game transactions occurring on their plots, including employment taxes, sales taxes, company fees, and rent. The core of the game is its native utility token, ERTHA, which has a total supply of 2 billion. This token is used for all major in-game transactions, such as purchasing land, upgrading characters, governance voting, and staking.

Ertha's product is a 4X (eXplore, eXpand, eXploit, eXterminate) game that simulates a post-apocalyptic Earth where players must rebuild society. Players choose from three main roles—Businessman, Scientist, or Warrior—each contributing differently to their nation's economy and power. The gameplay is inspired by strategy titles like 'Heroes of Might and Magic' and involves resource management, territory expansion, and political maneuvering. Players can form companies, engage in combat, conduct research, and even participate in a political system with parties and parliaments. A key feature is the digital land ownership, where each HEX NFT represents a unique plot on the game's world map that players can develop and profit from. The game has progressed through various beta stages, with development focused on implementing core mechanics like HEX manipulation, player jobs, and item management within the ecosystem.

Keywords: blockchain gaming, play-to-earn, MMO, 4X strategy, metaverse, NFT land, virtual real estate, crypto game, Binance Smart Chain, player-driven economy, geopolitical simulation, Ertha token, Linas Kiguolis, virtual economy, NFT marketplace, play-to-learn, decentralized finance, crypto gaming, digital land ownership, game development, tokenomics, virtual world, roleplaying game, economic simulation