Epic Provisions
Creates 100% grass fed animal based protein bars and snacks.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Epic Provisions operates in the premium meat snacks market, offering products that are paleo-friendly, gluten-free, and low in sugar. The company was founded in Austin, Texas, in 2013 by Taylor Collins and Katie Forrest. The founders' journey is central to the company's brand. Both were competitive endurance athletes who initially adopted a vegan diet for health reasons. However, after Forrest experienced health issues, they transitioned to a paleo-style diet rich in high-quality animal protein, which they found resolved her health problems. This personal transformation led to the creation of Epic Provisions, starting with their signature product, the meat, fruit, and nut bar.
The business model centers on producing and selling convenient, nutrient-dense snacks made from 100% grass-fed and pasture-raised animals. This sourcing strategy is a key differentiator, appealing to health-conscious consumers and those concerned with animal welfare and environmental sustainability. The company’s product line includes a variety of meat bars, jerky, pork rinds, and animal fats, which are sold through natural food retailers like Whole Foods and Sprouts, as well as conventional grocers and sporting goods stores. Their primary clients are consumers seeking wholesome, minimally processed food options that align with specific dietary lifestyles such as paleo and keto.
A significant milestone in the company's history was its acquisition by General Mills in January 2016 for a reported $100 million. This deal provided Epic with the scale and resources to expand its distribution and amplify its mission related to regenerative agriculture and sustainable livestock management. Following the acquisition, Collins and Forrest remained with the company to guide the brand. They have since launched Roam Ranch, a 900-acre project in Texas that serves as a laboratory for regenerative agriculture practices, aiming to improve soil health and biodiversity.
Keywords: meat snacks, grass-fed protein, paleo diet, regenerative agriculture, jerky, snack bars, Taylor Collins, Katie Forrest, whole foods, sustainable sourcing, animal welfare, nutrient-dense, gluten-free snacks, pasture-raised, General Mills, ancestral diet, bone broth, natural foods, healthy snacks, Austin startup