Entropia
Entropia Inc, creator of an Internet-scale computing service.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Entropia, founded in 2016 by Prashant Kumar, established itself as a digital services and marketing consultancy headquartered in Kuala Lumpur. Kumar, an alumnus of St. Stephen's College, MICA, and Harvard Business School, previously served as the CEO of IPG Mediabrands Asia. He launched Entropia after feeling the need for a new professional challenge, aiming to integrate human experience with organizational engineering. The firm was conceptualized as a hybrid between a consultancy and an agency to navigate the complexities of digital transformation for its clients.
In June 2021, Entropia was acquired by Accenture Interactive, now known as Accenture Song, marking Accenture's first major acquisition in Southeast Asia. This move was intended to bolster Accenture Interactive's capabilities in delivering experience-led transformation services in the region. Following the acquisition, Kumar took on a leadership role for Artificial Intelligence in growth markets at Accenture Song, a position he held until June 2024. By the time of the acquisition, Entropia had grown to over 210 employees and had established a strong client base.
The company provides data-driven marketing and digital transformation services. Its business model focuses on combining deep human insights with technology and creativity to reshape brand experiences across the entire customer journey. Entropia offers a range of specialized services, including creative personalization at scale (Roxy), big data consulting (Sentient), Internet of Things services for B2C clients (Aladdin), Extended Reality (EXR), and end-to-end e-commerce solutions (MEDICI). The firm serves a diverse portfolio of blue-chip clients such as BMW, Nespresso, KFC, Telekom Malaysia, and Lazada. For these clients, Entropia has developed campaigns like an augmented reality showroom for BMW and an AR concert on a bottle for Pepsi, demonstrating its approach to integrating technology in marketing.
Keywords: digital marketing agency, data-driven marketing, customer experience, brand transformation, Accenture Song, Prashant Kumar, Southeast Asia marketing, creative consultancy, big data consulting, extended reality services, e-commerce solutions, digital transformation, marketing campaigns, advertising services, brand strategy, user experience design, mobile marketing, social media strategy, content marketing, digital advertising